| |
CONTENTS |
3 |
| |
PREFACE |
7 |
| 1. |
INTRODUCTION |
5 |
| 2. |
BACKGROUND INFORMATION |
5 |
| 2.1. |
Singapore |
6 |
| 2.1.1. |
Demographical Structure |
6 |
| 2.1.2. |
Economical Facts |
7 |
| 2.2. |
Austria |
11 |
| 2.2.1. |
Demographical Structure |
11 |
| 2.2.2. |
Economical Facts |
11 |
| 3. |
THE CULTURAL DIMENSION |
14 |
| 3.1. |
Theoretical Background |
14 |
| 3.1.1. |
What is Culture |
14 |
| 3.1.2. |
Models to classify Cultures |
21 |
| 3.1.2.1. |
The Four Dimensions of Hofstede |
21 |
| 3.1.2.2. |
The Three Dimensions of Adler |
26 |
| 3.1.2.3. |
The Model of Key Cultural Orientations |
29 |
| 3.1.3. |
Cultural Profiles of Singapore and Austria |
40 |
| 3.1.3.1. |
Singapore |
40 |
| 3.1.3.2. |
Austria |
41 |
| 3.1.3.3. |
Comparison of the Two Profiles |
42 |
| 3.1.4. |
Cultural Competence |
45 |
| 3.2. |
The Singaporean Culture and its Characteristics |
47 |
| 3.2.1. |
Singaporean Chinese Culture |
48 |
| 3.2.1.1. |
Face |
48 |
| 3.2.1.2. |
Kia Su |
49 |
| 3.2.1.3. |
Gestures of Politeness |
50 |
| 3.2.1.4. |
Offensive and Obscene Gestures |
51 |
| 3.2.1.5. |
Relationship |
51 |
| 3.2.1.6. |
Chinese and Doing Business |
52 |
| 3.2.1.7. |
Image Goes Beyond All |
53 |
| 3.2.1.8. |
Communication |
53 |
| 3.2.1.9. |
Problems of Being Chinese with Western Orientation |
54 |
| 3.2.1.10. |
Tolerance of Other Cultures |
55 |
| 3.2.1.11. |
The Language |
56 |
| 3.2.2. |
Behavior as Expatriate in Singapore |
57 |
| 3.2.3. |
Problems of Expatriates in Singapore |
57 |
| 3.2.3.1. |
Culture Shock |
57 |
| 3.2.3.2. |
Politeness |
59 |
| 3.2.3.3. |
Frankness |
59 |
| 3.2.3.4. |
Tolerance |
60 |
| 3.2.3.5. |
Food |
60 |
| 3.2.3.6. |
Homesickness |
62 |
| 3.2.4. |
Do's and Don'ts |
63 |
| 3.2.4.1. |
Rules of Behavior in Private Sphere |
63 |
| 3.2.4.2. |
Rules of Behavior in Business Life |
67 |
| 4. |
THE CONCRETE EXAMPLE |
69 |
| 4.1. |
The Theoretical Background |
69 |
| 4.1.1. |
What Is Business Process Reengineering ? |
70 |
| 4.1.1.1. |
Definition of Process |
71 |
| 4.1.1.2. |
Definition of BPR |
73 |
| 4.1.2 |
Ten Key Factors of Success of BPR |
74 |
| 4.1.3. |
What BPR Is Not |
76 |
| 4.1.4. |
Implementation of Business Process Reengineering |
76 |
|
4.1.5.
|
Ten Stumbling Blocks |
77 |
| 4.2. |
The BPR-Projects |
78 |
| 4.2.1. |
Project Description |
79 |
| 4.2.1.1. |
Project Origin |
79 |
| 4.2.1.2. |
Project Team |
80 |
| 4.2.1.3. |
Way of Action |
82 |
| 4.2.2. |
Implementation of BPR |
84 |
| 4.2.2.1. |
The EDP-Tools |
84 |
| 4.2.2.2. |
Method of Process Listing |
85 |
| 4.2.2.3. |
Method of Data Collecting and Storage |
87 |
| 4.2.2.4. |
Analysis and Evaluation of Data |
88 |
| 4.3. |
BPR and Change |
88 |
| 4.3.1. |
What is Change? |
88 |
| 4.3.1.1. |
Definition of Change |
89 |
| 4.3.1.2. |
The Main Facts of Change |
89 |
| 4.3.1.3. |
The Impact of Change |
92 |
| 4.3.2. |
Management of Change |
95 |
| 4.3.2.1. |
Definition of Management of Change |
95 |
| 4.3.2.2. |
The Change Master |
96 |
| 4.3.2.3. |
BPR and Management of Change |
97 |
| 5. |
CONCLUSIONS AND RECOMMENDATIONS |
99 |
| 5.1. |
Different Culture - Different Business Conditions |
99 |
| 5.2. |
Different Culture - Different Implementation of BPR and MOC |
101 |
| 6. |
cREATIVE OUTLOOK |
105 |
| 6.1. |
In General |
106 |
| 6.2. |
Concerning the BPR-Project |
109 |
| 6.3. |
The Main Fact of Cultural Interaction |
109 |
| A. |
REFERENCES |
112 |
| B. |
ABBREVIATIONS |
115 |
| C. |
APPENDIX |
116 |